About this role
To drive sustainable business growth by achieving volume, coverage, and execution targets, ensuring effective distributor management, expanding market presence, and developing high-performing sales teams through coaching, capability building, and performance management.
Responsibilities
Deliver monthly, quarterly, and annual primary and secondary volume targets by ensuring achievement across all brands, packs, and categories while maintaining a profitable sales mix of CSD, Water, and Juices.
Drive retail growth by identifying untapped markets, expanding distributor presence, converting competitor outlets, and increasing retail coverage.
Improve portfolio penetration by ensuring availability and sales of key packs and categories, including 300ml, 1.0L, 1.5L, 2.25L, and Water SKUs.
Ensure execution excellence through improvement in call completion, strike rate, stock availability, shelf displays, full-case displays, and Share in Shop (SISH).